The recruit also grants the recruiter levels, with the latter gaining one level for every two levels the recruit gains. There are a lot of rules and restrictions to that, however. It all basically boils down to leveling alternate characters together. The recruiter can even earn epic mounts and battle pets if you stick with the game for a couple months.
Many players who already have higher level characters create alts that they level to a certain point and then stop. Often, these twinks are level 18-19, 28-29, 38-39, etc. for the purpose of going to battlegrounds at the top of their tiers and kicking butt. Since these twinked characters are owned by higher level players with lots of cash, they usually outfit them with the best gear available at their level. Thus, items that require level 17-19, level 27-29, or any other items around this level, with good stats or dps, often sell for much higher prices than they normally would. This is especially true on an older server, and also especially true of blue (rare) items. In general, "good stats" include Cloth "of the Eagle" (for mages, warlocks), Leather "of the Monkey" (for hunters and rogues), and Mail "of the Bear" (for warriors/paladins)as well as weapons with these suffixes that can be used by the right class.
Guide to Obtaining and Selling the WoW Token Buying and selling the WoW Token, which allows players to buy game time with gold, or make extra gold by selling the token on the Auction House. What is Blizzard (Battle.net) Balance Overview of Blizzard (Battle.net) Balance, a currency used to buy Blizzard Entertainment products including World of Warcraft character services. How to Purchase World of Warcraft Game Time The cost of a WoW game time subscription, how to acquire a subscription, gift one, and cancel it, as well as how to play WoW for free.