First of all, the value of transmog is decided by rarity and how they look. Some items like Minenarbeithut der Tiefen or Pendel der Verdammnis (they can drop in Uldaman) are worth millions of gold. They are worth so much, because they have a really small chance to drop. Other items are bought well because they look good. Best example in this case is the Glorious set, its legplates Glorreichen Beinplatte reach a 100.000 Gold value easily.
Most of the players make the mistake of only listing 30-50 transmog items on the auction house and then hoping to get half of them sold until the next day. Me and a lot of other gold farmers and transmog sellers do have 3.000-10.000 items on the auction house across various realms. It does not mean you have to do it that way – but if you have 1000 items listed, chances are higher you can sell up to 10 per day. With only 100 items listed, you have to be lucky to sell one. Of course, the sells are not guaranteed if you post more items. But i’m sure you have a lot more fun if you open your mailbox and 10-20 items are sold