You should equip new quest rewards when their item level starts beating out your previous set of gear. If you are currently wearing Tier 21 gear, it is best to let the quest rewards significantly beat your existing item level before using them. With that said, you will unlock Azerite pieces early on, which are worth using over Tier gear in most circumstances.
Potions serve more utilitarian purposes, and it's up to you to decide whether to make use of them. The most common is the Swiftness Potion, which can provide you a handy boost in speed while going after annoying quest objectives indoors. These are generally MASSIVELY overpriced, because people know how useful they are. I opted not to spend the gold since Warriors are already fairly mobile, but slower classes may benefit greatly from these.
Congratulations on reaching Level 120! Now that you have hit Level 120 we recommend looking at our Easy mode page and Talents section to learn how to play at max level. To get yourself prepared for the end-game content ahead, we strongly recommend this Battle for Azeroth Raiding Lexicon/Spreadsheet by Medivh. It is a gold trove of information that will help you when gearing up in Battle for Azeroth and more.
The most simple thing is TradeSkillMaster. This AddOn shows you quite an amount of information in the items tooltip. In my opinion, DBRegionMarketAvg the best source. It tells me the price, an item was posted on all EU realms in the last 14 days. Why not DBMarket? DBMarket only shows you the items value from your server in the last 14 days. This value often gets manipulated. Some people start to post an item with a 500g value for 500.000 Gold on the auction house for several weaks. As a consequence, DBMarket is rising towards 500.000 Gold. If you use DBMarket with 100% and post your item for 500.000 Gold, nobody will buy it.