If you already have a high level character or a friend willing to give you gold then you can purchase Heirloom items. These items are bound to account and are accessible through the Heirlooms tab using Shift+P. The benefits of these Heirloom items is that they scale with your level keeping your gear up to date without you having to worry about upgrades, and they provide a significant XP bonus.

Sargeras-Alliance-USSargeras-Horde-USSaurfang-A-USSaurfang-H-USScarlet Crusade-Alliance-USScarlet Crusade-Horde-USScilla-Alliance-USScilla-Horde-USSen'Jin-Alliance-USSen'Jin-Horde-USSentinels-Alliance-USSentinels-Horde-USShadow Council-Alliance-USShadow Council-Horde-USShadow Moon-Alliance-USShadow Moon-Horde-USShadowsong-Alliance-USShadowsong-Horde-USShandris-Alliance-USShandris-Horde-USShattered Halls-Alliance-USShattered Halls-Horde-USShattered Hand-Alliance-USShattered Hand-Horde-USShu'halo-Alliance-USShu'halo-Horde-USSilver Hand-Alliance-USSilver Hand-Horde-USSilvermoon-Alliance-USSilvermoon-Horde-USSisters of Elune-Alliance-USSisters of Elune-Horde-USSkullcrusher-Alliance-USSkullcrusher-Horde-USSkywall-Alliance-USSkywall-Horde-USSmolderthorn-Alliance-USSmolderthorn-Horde-USSpinebreaker-Alliance-USSpinebreaker-Horde-USSpirestone-Alliance-USSpirestone-Horde-USStaghelm-Alliance-USStaghelm-Horde-USSteamwheedle Cartel-Alliance-USSteamwheedle Cartel-Horde-USStonemaul-Alliance-USStonemaul-Horde-USStormrage-Alliance-USStormrage-Horde-USStormreaver-Alliance-USStormreaver-Horde-USStormscale-Alliance-USStormscale-Horde-USSuramar-Alliance-USSuramar-Horde-US
Congratulations on reaching Level 120! Now that you have hit Level 120 we recommend looking at our Easy mode page and Talents section to learn how to play at max level. To get yourself prepared for the end-game content ahead, we strongly recommend this Battle for Azeroth Raiding Lexicon/Spreadsheet by Medivh. It is a gold trove of information that will help you when gearing up in Battle for Azeroth and more.
The most simple thing is TradeSkillMaster. This AddOn shows you quite an amount of information in the items tooltip. In my opinion, DBRegionMarketAvg the best source. It tells me the price, an item was posted on all EU realms in the last 14 days. Why not DBMarket? DBMarket only shows you the items value from your server in the last 14 days. This value often gets manipulated. Some people start to post an item with a 500g value for 500.000 Gold on the auction house for several weaks. As a consequence, DBMarket is rising towards 500.000 Gold.  If you use DBMarket with 100% and post your item for 500.000 Gold, nobody will buy it.
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