A "stat squish" and "item squish" was implemented to lower the numbers used in the game, e.g. a legendary item previously with a level of 1000 reduced to 265. Unique class-specific buffs are added back, i.e. mages' Arcane Brilliance and priests' Mark of Fortitude. Titanforging—a random event that raises the initial item level of an item gained via drops or rewards—is still in the game; however, if the item is one of those affected by the Heart of Azeroth, then that item cannot be titanforged.
Potions serve more utilitarian purposes, and it's up to you to decide whether to make use of them. The most common is the Swiftness Potion, which can provide you a handy boost in speed while going after annoying quest objectives indoors. These are generally MASSIVELY overpriced, because people know how useful they are. I opted not to spend the gold since Warriors are already fairly mobile, but slower classes may benefit greatly from these.
While enchanting is generally considered expensive to level, you can make a profit with it as soon as you start disenchanting for profit. It is not unlikely that almost any green item in this case will have a buyout price for a lot less than the materials it disenchants into. Likewise, it is lucrative to check the auction house for green items with unpopular suffixes, such as "of the Gorilla," with low starting bids.
Guide to Obtaining and Selling the WoW Token Buying and selling the WoW Token, which allows players to buy game time with gold, or make extra gold by selling the token on the Auction House. What is Blizzard (Battle.net) Balance Overview of Blizzard (Battle.net) Balance, a currency used to buy Blizzard Entertainment products including World of Warcraft character services. How to Purchase World of Warcraft Game Time The cost of a WoW game time subscription, how to acquire a subscription, gift one, and cancel it, as well as how to play WoW for free.