Stormheim is the zone you want to start it. For some reason Legion treasures are not worth any experience like they are in WoD...except in Stormheim. I haven't been able to find out any reason for this, and it's possible it may get fixed/nerfed at a later date. But for the time being you REALLY want to jump from treasure to treasure to augment your quest experience.
You should equip new quest rewards when their item level starts beating out your previous set of gear. If you are currently wearing Tier 21 gear, it is best to let the quest rewards significantly beat your existing item level before using them. With that said, you will unlock Azerite pieces early on, which are worth using over Tier gear in most circumstances.
If i start on a new realms, I am farming a lot of transmog from classic and Burning Crusade Dungeons and Raids. In the beginning, i start to post them if they have at least a DBRegionMarketAvg (Average value of an item on all EU realms of the last 14 days) of 500 Gold. All the other items get vendored. The time you hit a stock of 1000 Items, my value treshold raises to around 2.500 Gold. All the items below that value get vendored aswell. Newly farmed items that are above these treshold will be listed. Why? If I start over somewhere, I want to get a certain amount of gold quickly. Cheap items are great for that. Later on, to save time, Quality is better than quantity. As mentioned above, re-posting the items on the auction house takes quite a bit of time. At this point, I can recommend you the TradeSkillMaster AddOn, it makes your auction house work really a hell of a lot easier.