Materials ('mats') - items that get used in professions. This is driven more by use than by source; for example, copper is very easy to mine, but it is widely in demand, and you can often find bargains in copper, bargains you can profit from. Contrarily, some very scarce mats may have low demand, may only be used in one mediocre recipe, and may not sell.
Even if you don’t have flying in WoD be sure to get the WoD handy notes. If you have flying simply fly and pick up all the treasures that you can and do bonus objectives. Not every single piece of treasure will be worth it though as some are hidden in caves or are just hard to get. So if you find yourself spending more than a few minutes finding a treasure, just skip it and move on, there is plenty of treasure to go around.
If i start on a new realms, I am farming a lot of transmog from classic and Burning Crusade Dungeons and Raids. In the beginning, i start to post them if they have at least a DBRegionMarketAvg (Average value of an item on all EU realms of the last 14 days) of 500 Gold. All the other items get vendored. The time you hit a stock of 1000 Items, my value treshold raises to around 2.500 Gold. All the items below that value get vendored aswell. Newly farmed items that are above these treshold will be listed. Why? If I start over somewhere, I want to get a certain amount of gold quickly. Cheap items are great for that. Later on, to save time, Quality is better than quantity. As mentioned above, re-posting the items on the auction house takes quite a bit of time. At this point, I can recommend you the TradeSkillMaster AddOn, it makes your auction house work really a hell of a lot easier.