A "stat squish" and "item squish" was implemented to lower the numbers used in the game, e.g. a legendary item previously with a level of 1000 reduced to 265. Unique class-specific buffs are added back, i.e. mages' Arcane Brilliance and priests' Mark of Fortitude. Titanforging—a random event that raises the initial item level of an item gained via drops or rewards—is still in the game; however, if the item is one of those affected by the Heart of Azeroth, then that item cannot be titanforged.
TL;DR: Champion equipment is an investment for long term profit. Two different type of equipment, one raises % of success, other gives back materials on mission completed. Best item is 10% per troop, but you need 1 Ofuscation Vial. Magnetic Mining Pick and Disenchanting Rod are the best ones in material returns. You can break even with investment sooner than you think.
Enchants. I honestly wasn't 100% certain which enchants were best, since scaling has screwed up a lot of things. IMO, just pick the enchant for each armor slot that has the highest bonus without level restrictions. The exception is that you'll definitely want Mark of the Hidden Satyr for your neck piece, and probably Elemental Force for your weapon. Both of these proc consistently and strongly across all levels.
Whatever your approach, if you use some common sense and apply yourself, you can make significant quantities of money in the game. By managing your cashflow, conserving and budgeting where you can, and investing wisely in those activities that make you money, you can become financially solvent relatively early in your career, and remain comfortably well-off (while still buying good gear) at level 80. Good luck!
What’s worse, it’s rarely satisfying when you do make it to a new milestone in your grind to unlock the gear you need. Legion had legendary items that changed the way an ability functioned, which would also completely change the way classes played; the Azerite traits in the Battle for Azeroth are rarely as interesting. Instead, they are simply passive bonuses that, in most cases, help you do more damage without any extra effort on your part. While some classes are lucky enough to have traits that change their gameplay slightly, Blizzard has so far seemed to favor nerfing those traits out of viability for most specs.
Most of the players make the mistake of only listing 30-50 transmog items on the auction house and then hoping to get half of them sold until the next day. Me and a lot of other gold farmers and transmog sellers do have 3.000-10.000 items on the auction house across various realms. It does not mean you have to do it that way – but if you have 1000 items listed, chances are higher you can sell up to 10 per day. With only 100 items listed, you have to be lucky to sell one. Of course, the sells are not guaranteed if you post more items. But i’m sure you have a lot more fun if you open your mailbox and 10-20 items are sold